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NORTHERN CLASS

The following is a series of product marketing visualizations recently completed in the studio. The space is designed to be a modern and contemporary style with a strong geometry driven context where the interplay between the materiality of marble, concrete and glass is greatly put to use. In-studio scanned fabrics and objects were implemented in such a way to further emphasize the products in question.

Commanding the visual narrative is the Enoki Migoto side table by e15, surrounded by decorative pieces from Salvatori in white Carrara marble. The Oberon Sofa and Baby Beluga armchairs by Atra gracefully find their place in this elegant symphony, forming a cohesive picture of modern sophistication.

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In frame:

Enoki Migoto side table by e15

Decorative pieces from Salvatori in white carrara marble

Sofa Oberon and armchairs Baby Beluga by Atra.

NORTHERN CLASS by Eduard Caliman

The opulent full-height curtains not only enhance the visual depth of the space but also facilitate a dance of light and shadow. This delicate interplay is further enriched by the diffused sunlight seeping in and the warm artificial light cascading from the Umbra pendant lights by Bomma above the dining area.

The result is an ambiance of soft, soothing tranquility that breathes life into the space.

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In frame:
Dragon Dining Table by Cattelan Italia
Bicolette Chair by Giorgetti
Umbra pendant lighting by Bomma.

At the heart of the dining area, the Dragon Dining Table by Cattelan Italia is paired with the Bicolette Chair by Giorgetti, embodying a sophisticated balance of form and function.

 

The harmonious ensemble is punctuated by stunning pieces such as the Cá d'Oro Fume & Amber Vase Collection by Gardeco, Salvatori Lui & Lei tray, and an exquisite glass coffee table by John Pomp.

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In frame:

Cá d'Oro Fume & Amber Vase Collection by Gardeco

Salvatori Lui & Lei tray

Stunning glass coffee table by John Pomp

Below:

Overall view of the space showing a spectacular vista towards the northern mountain tops.

The interplay between the present structural blocks and materials allows for an always rich and ever exciting dynamic which incites communication and harmony.

NORTHERN CLASS by Eduard Caliman

Camera angles are the unseen strokes on our canvas, subtly directing the gaze of the observer, emphasizing the desired subject, and enveloping the entire frame in a balanced composition. In the 'Northern Class' series, every camera angle was meticulously chosen, a silent but poignant director guiding the narrative of our visual story.

Following time-honored composition rules, these carefully curated viewpoints served not only as windows to the interior design but also as strategic vantage points that accentuate the products. The harmony between form and function, the dialogue between light and shadow, and the synergy of textures and hues were all amplified through the lens of these camera angles.


 

The thoughtful calibration of camera angles has a two-fold impact. Firstly, it allows us to depict the design in its entirety, preserving its true essence and allowing it to come alive in the viewer's imagination.

 

Simultaneously, it enables us to cast a spotlight on the individual products, each playing its part in the grand design symphony, yet holding its unique identity and charm.From broad, establishing shots that capture the full breadth of the space to close-ups revealing minute details and textures, our calculated camera angles add depth and dimension to our visualizations.

 

They orchestrate an immersive experience that not only showcases the project but also brings out the aesthetic and emotional resonance of the design and its elements.They are a testament to our belief that every frame should not only capture the design but also narrate its story, highlighting its unique features while preserving its holistic aesthetic.

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In frame:

Enoki Migoto side table by e15
Decorative pieces from Salvatori in white carrara marble
Glimpse of the Oberon sofa by Atra

Dragon Dining Table by Cattelan Italia

Dining Chairs by Giorgetti

In frame:

Enoki Migoto side table by e15
Decorative pieces from Salvatori in white carrara marble
Glimpse of the Oberon sofa by Atra

Baby Beluga armchairs by Atra

Dining Chairs by Giorgetti

NORTHERN CLASS by Eduard Caliman

Below:

Detail shots showing the work done in the studio to carefully craft the fibers on the Beluga love seats by Atraformstudio.

Our meticulous attention to detail extends to the very fibers of the opulent Beluga love seats by Atraformstudio. Crafted with an uncompromising dedication to authenticity, these detail shots illuminate the intricate work carried out in our studio. Each fiber is creates a compelling texture that invites viewers to experience the tactile appeal of the furniture. This careful crafting not only elevates the realism of the visualization but also underscores our commitment to portraying every design element with the utmost fidelity.

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